Privacy Policy

At Lake Avenue, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the information you provide to us when you visit our website (lakeavenue.store) or make a purchase. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

When you interact with our website, we may collect the following types of personal data:

a. Information You Provide to Us

• Account Details: Name, email address, phone number, shipping and billing address, and payment information when you make a purchase or create an account.
• Contact Information: When you contact us via email, live chat, or contact forms.
• Survey or Feedback Responses: Any responses you provide in surveys or feedback forms.

b. Information Collected Automatically

When you visit our website, we may automatically collect the following data:

• Device Information: IP address, browser type, operating system, and device type.
• Usage Data: Pages you visit, the time spent on each page, and actions taken (e.g., adding items to your cart).
• Cookies and Tracking Data: See Section 7 for more about how we use cookies.

c. Information from Third Parties

We may collect information from third-party sources, such as:

• Payment processors (e.g., PayPal, Stripe) for transaction verification.
• Advertising platforms (e.g., Google, Facebook) for marketing insights and ad performance.

2. How We Use Your Information

We use the information we collect for the following purposes:

a. To Process Your Orders

• Verify your payment details, process transactions, and deliver products to you.
• Communicate with you about your order status, shipping updates, or potential issues.

b. To Improve Your Experience

• Personalize your shopping experience by tailoring content and offers to your preferences.
• Analyze website traffic and user behavior to improve our website functionality and design.

c. For Legal and Security Purposes

• Detect, prevent, and address fraud, unauthorized access, or violations of our terms.
• Comply with legal obligations (e.g., tax reporting, dispute resolution).

d. For Marketing and Promotions

• Send newsletters, special offers, and promotional content (only if you’ve opted in).
• Deliver targeted ads through third-party platforms like Google and Facebook.

3. Sharing Your Information

We do not sell your personal information. However, we may share your data with trusted third parties under the following circumstances:

a. Service Providers

• Third-party vendors who help us operate our business, such as:
  • Payment Processors: PayPal, Stripe.
  • Shipping Partners: USPS, FedEx, or other couriers.
  • Marketing Platforms: Google Ads, Facebook Ads.

b. Legal Requirements

• If required by law, we may share your information to comply with legal obligations, enforce our Terms of Service, or protect our rights.

c. Business Transfers

• In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner.

5. Data Security

We prioritize the security of your personal information and implement appropriate measures to protect it, including:

• SSL encryption for secure transactions.
• Regular security audits to identify vulnerabilities.
• Limited access to personal data by employees and service providers.

Despite these efforts, no online system is completely secure. By using our website, you acknowledge that data transmission over the internet carries some risk.

6. Retention of Data

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy, or as required by law. For example:

• Order Information: Retained for tax and accounting purposes for up to 7 years.
• Marketing Data: Retained until you opt out.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, including:

• Essential Cookies: Necessary for website operation (e.g., adding items to your cart).
• Analytics Cookies: Used to analyze website traffic and performance (e.g., Google Analytics).
• Marketing Cookies: Allow us to deliver personalized ads on platforms like Google and Facebook.

You can manage your cookie preferences through your browser settings or via our website’s cookie banner.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., payment processors or social media platforms). We are not responsible for the privacy practices of these third parties. Please review their privacy policies before providing any personal information.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The effective date at the top of this page indicates when the policy was last updated. We encourage you to review this page periodically.

Acknowledgment

By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.